William learned to play the guitar and write songs at the age of 13, as a way to deal with the pain of his grandfathers passing. That initial coping mechanism quickly grew into a passion and a calling. Though William spent most of his young adult life on the football field, he couldn’t escape the melodies playing in his head. After a career in professional football, William set out to re-invent himself as a socially conscious musician and entrepreneur. William knows that music can heal & can bring the most unlikely people together; music makes strangers friends. Eclectic in his musical tastes, it’s hard to categorize his sound into one genre (Indy-R&B/Soul-Pop) but in every song there is a raw energy and soulful passion. His music lifts listeners out of the grey. The nuanced yet singable melodies demand to be heard, but above all else, they make you smile.